Cultural Competence is a critical skill in initiating, nurturing and sustaining relationships with multicultural colleagues, clients and suppliers.

Many companies have acquired the technical infrastructure to connect electronically with their international counterparts. Yet, effective business interaction requires insight into a partners' cultural frame of reference. Effective international cooperation requires the identification and understanding of your counterparts needs, expectations, and world view, and how these differ from our own. This cultural awareness remains a challenge for many enterprises.

Business objectives in another country can no longer be accomplished efficiently without a solid understanding of that nation's culture and customs. Cultural insensitivity can lead to loss of new business, difficult mergers and acquisitions, and failed multi-national projects.

Our "Cultures and Protocols" seminars provide an effective and cost-efficient method of imparting a comprehensive culture and country knowledge to international business leaders and their employees, strengthening relations with international counterparts, clients and prospects.

Cultures and Protocols Seminars will help you:

• Establish good working relationships across cultures
  
• Avoid offending people from a different culture
  
• Learn how to adapt to "their" culture without compromising your own values
  
• Understand different nationalities' behavioral dynamic in meetings and negotiations
  
• Understand harmful and helpful aspects of cultural stereotyping and generalization
  
• Eliminate the potential of having cultural conflicts and misunderstandings that could add a significant amount of time and cost to the project you are undertaking
  
• Improve the effectiveness of your business in the "global" arena that requires international co-operation and understanding.

For further inquiries about our Cultures and Protocols Seminars for International Commerce, please contact us at 253.838.5444 during our regular office hours, Monday to Friday 8 a.m. to 8 p.m. and Saturday 9 a.m. to 4 p.m. PST, or e-mail us using the link below.

Our Conference department offers Cultures and Protocols Seminars for the following countries: